Here at Zapporoo, our goal is to help each and every person that has an app idea turn that idea into a thriving business. To help further our mission, we scour the interwebs each week to find and share the best content we can find on app development, app monetization, app marketing, and more so that you don’t have to. Be sure to read and implement the strategies you learn from these posts each week and watch your app business flourish.
In this week’s edition you’ll learn how to make your app stand out in a crowded market, how app store optimization differs between the App Store and Google Play, how much and on what types of apps did iphone users spend there money in 2015, why your ASO keyword research isn’t working, a powerful 3 step app launch formula, and more.
As an app developer you obviously want to stand out from the other 4 million apps available, but many only concentrate on getting the download. Is that really going to make you profitable? The answer is no, you need to plan ahead for standing out and offering a great user experience so people not only download your app, but use it and share it with others.
“Making your app stand out in today’s hypercompetitive app market is tough. But don’t lose hope. There are various ways to do it, starting from the very point when a consumer is thinking about downloading your app.
Getting the download is just the first hurdle, though. After that, brands must focus on delivering value and an amazing customer experience to each and every user to truly stand out.”
This post offers strategies that cover the entire app marketing funnel from how to attract downloads, to automating onboarding in order to kickstart engagement with your app, to keeping your users engaged, to finally encouraging users to share with friends and family. The advice goes beyond the typical advice you read in many app marketing posts and offers data backed suggestions to help you think outside the box a little about your user acquisition, engagement, and referral marketing.
Follow Doug Roberge on Twitter: @dougroberge
You should be very familiar with the two main app marketplaces by now if you own a smartphone, but do you know the differences as they concern app developers? When creating an app you don’t have to build for one or the other and the recommendation is to create an app for both, but if you do choose to go with one over the other at least initially, you should know the nuances of what each of them allow and how they each rank apps.
“Although some of these differences are very subtle, they can still play a huge role in a lot of decisions you have to make as a developer. We always recommend that everyone be on both stores, developing separate apps for android and iOS. Of course this is the ideal scenario and we understand it’s not always possible. Do we have a recommendation for which one you should be on if you had to choose? I’m afraid not. This is a decision that only you can make and we hope that this article will help you understand a few of the differences in regards to the stores, but ultimately the decision usually comes down to a programming/development stand point and we cannot help you make that decision.”
This post breaks down not only the size and revenue generation of each app store, but shows you how to optimize your app page for optimal discoverability taking into account the subtle differences between the two.
Follow Appromoters on Twitter: @Appromoters
Lots of you have had ideas for apps, some good some bad, and the motivation behind creating an app is money for the most part, right? Knowing how much phone users are spending on apps and what types of apps they are spending on can come in handy when vetting your app idea for potential profitability.
“Those familiar with App Store trends (and who’ve followed our quarterly Data Digests) know that the Games category offers developers access to not only the largest subset of app consumers, but also the one willing to spend the most on premium apps and IAP. We estimate that each game install—an average of 10.5 per device—grosses an average of $2.43.”
This post analyzes how much iphone users on average spent on apps in 2015, in which categories they’re spending, and which categories are getting the most downloads. So if you’ve got a great idea in a top grossing category, what are you waiting for?
Follow Sensor Tower on Twitter: @SensorTower
With the App Store and Google Play being the number one way that users discover apps, it’s no wonder that App Store Optimization is a hot topic in app development circles. Understanding how to optimize your app download page with the right keywords so that your app is easily found is vital to app success, but some of the advice on how to find those keywords using tools targeted to web search behavior might be outdated.
“In order to be discovered in the app stores, move away from web-based keyword tools. If you want a solid foundation for your ongoing app store optimization strategy, look towards app store intelligence platforms to help you find relevant keywords and phrases for your app store listing.”
This post gives app developers some alternative methods to finding the best keywords for optimization of app listings, i.e. app store intelligence tools, which are far more effective than using traditional web search keyword research tools.
Follow Dave Bell on Twitter: @daveabell
When developing an app it’s vitally important to understand that you’re going to have to market your app if you want to be successful, period. Unfortunately, many app creators, especially first timers, don’t consider the time and/or money needed to put towards marketing in order to acquire enough users to be profitable. Luckily, we have successful app developer and app marketing companies that have documented the marketing strategies that have worked for them.
“App developers often postpone marketing strategy development till the very last minute, once the app has already been submitted to the App Store. They are too busy with developing the product, fixing bugs, and following various app store guidelines. Additionally, marketing strategy requires expertise, which most developers don’t have and many can’t afford in-house marketing specialists or agency services.”
This post after is the culmination of helping hundreds of developers launch mobile apps successfully, AppBooster shares optimal strategies that will get your app discovered even when your budget and time are limited.
Follow Jamie Giggs on Twitter: @RL_Giggsy